Why brands need Roblox
A bright news hook
Advertising for a generation that barely watches TV. The project reads as part of the gameplay, not an outside ad.
Immersion in the brand
The gameplay explains the product's benefits, or turns an abstract brand message into a clear mechanic.
A game that stays with you
Even if the promo ends in a month, the game stays available forever.
Digital clothing
Digital clothing is part of self-expression in games: players put together looks just like they do in real life. For brands, it's a modern format of presence that fits naturally into the audience's style and habits.
Brands are already here
Source: Gamefam / industry reporting, 2025
How your brand looks in Roblox
An example of simple concepts for the game's core elements.
Cases
See allMTS JUN-PARK
An update to the game space for the MTS Junior plan, with digital-literacy quests and a UGC reward system.
MTS RIIL TOWN 2.0
A rethink of the MTS RIIL brand world with AI integration, a clan system and new locations for a young audience.
Pixel Farm Tycoon 2D
A full 2D farming game on the 3D Roblox platform — with its own engine, multiplayer and long-term progression.
What we do
From business goal to game mechanic
For any marketing goal we design a playable scenario with a measurable result. Hover a card to see the mechanic.
How we promote games to millions of visits
Analytics & reporting
Platform metrics come from Roblox Creator Analytics. Everything highlighted lime is our own in-house brand-tracking layer, built specifically to measure brand attention — not just overall game health.
How we work
01
Briefing
We unpack the brand's goals and pick the format that fits best
02
Concepting
Mechanics, economy, visual style and the brand interaction scenario
03
Production
Development, 3D, UGC, playtests with real players, release prep
04
Launch and growth
Traffic, updates, events and reporting on audience metrics
We play what we make
We work inside the platform every day and know what keeps a player hooked and how to make it great
Team
Blog
What they write about Roblox
ROBLOX × LATITUDE STUDY / 2024 78% of players enjoy immersive brand experiences on RobloxQuestions
How long does production take?
From the first briefing to the first concept — 3 days. From concept to a live world — no more than 20 days.
What do you need from the brand at the start?
Just describe your goals and objectives — we'll figure out how to get there.
How do you correctly measure a game's performance?
We pick mechanics so they move real business results. Inside the game, what matters is visits, session time, return rate and player loyalty.
Do you work with existing games?
Yes, we can find games with the right audience and build advertising into them natively.
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